As a bead weaver, I’ve heard a litany of critiques about the price of my jewelry. The classic runs something like the following: ”Your work is beautiful, but why is it so expensive? After all, you’re just using glass beads and thread. It’s not like you’re working in silver or gold….What’s the deal???”
As a result, I often second-guess myself about pricing….But NO LONGER! One of my Art Girls colleagues shared one of the best commentaries about pricing of our art. It was written and widely circulated by the gemstone cutter extraordinaire, John Dyer.. He explains that many of us actually aren’t charing ENOUGH for our work because we’re only charging a per hour rate while working on a piece. We THINK it would be a reasonable rate on any job….
Here it is:
If you want to make a real living at jewelry (or any other independent endeavor) you need to consider that there is a lot of other stuff that goes into your craft as well.
If you don’t do this in the long run you won’t be able to survive. In reality you should probably charge anywhere from 4-5 times a “fair wage” because at most 1/3rd of your time is going to be billable. It will probably be far less than that.
If you did have a “normal” job your employer would have to pay you for every hour spent at work no matter what you were doing. (Even going to the bathroom!) Since your employers are now your customers what you charge them needs to reflect all that you do, not just the small part that is working on their piece of jewelry. No one else is going to pay you for doing the other things…
A number of years ago I heard that an independent contractor (in any trade) needed to charge a minimum of $35/hour to survive (because of all of the costs and non billable hours that they spend on work related things). This was so long ago that no doubt inflation has this at around $50-$45/hour now.
Sure your overhead might be low, but you have to make a living or you aren’t doing anyone any good in the long run because you won’t be able to keep doing what you love and providing people with the jewelry they want.
A clue that you either don’t manage money well or that you don’t charge enough is if you never have money to buy any inventory for stock or the new tools you need.
Charge a fair price and accept that numerous people will always think things should be cheaper. They just don’t have a clue all the work, sweat and tears that go into it.
These words have helped me rethink my pricing They are helping me stop excusing my price structure when challenged by potential customers. And they are clarifying why so many of us struggle….We need to keep this kind of business model in mind daily as we ply our art, our craft, our passion.
Please do share this widely. It’s part of the public education about the value and worth and price of creative endeavors such as mine.
This blog is where Thea Fine, Beading Design meets Fine WordCrafters (my writing/editing activities). I hope you find it a happy collision of my two artful worlds.